Incentive · Rome
Incentive travel in Rome. Programmes for top performers and executive teams.
We design and deliver corporate incentive programmes in Rome: days of experiences, celebratory evenings and coordination on the ground, built around the goal the company wants to reward.
What we mean
An incentive is worth what participants remember a year later.
Incentive travel in Rome is a corporate reward programme: one or more days a company dedicates to the people who hit a target, to the relationship with its partners, or to a milestone worth marking.
We Can Events designs and delivers it for companies and for the agencies that bring groups to the city. One evening or several days, the scale changes, not the logic. We start from the goal and build the moments people will talk about back home.
We work as a local partner, on the ground for every day, from the brief to the closing night.
The reward programme
- Who it's for
- Sales directors, HR, channel managers and incentive agencies bringing groups to Rome.
- What it includes
- Concept, venue selection, catering, experiences, entertainment, transfers and on-site direction.
- Where
- Rome and Lazio, with venues chosen on the brief, the number of guests and the season.
- Timing
- Set on the brief, calibrated to the number of guests, venues, season and where participants travel from.
- Cost
- Defined by the number of days, guests, venues, catering, experiences and level of service.
- How to start
- Send the brief with the programme's objective, the number of participants and indicative dates.
Formats
The incentive formats we deliver
Each programme answers a different goal, and the goal sets the tone. A reward for the sales force has a rhythm a President's Club would not.
Sales incentive
A reward for the sales network that hit its target. An openly celebratory tone, a group on the move.
Executive incentive
For management. Small groups, an understated register, close attention to detail and to time.
Channel incentive
For partners, distributors and resellers, where the relationship counts as much as the reward.
President's Club
Recognition reserved for the top of the sales force, with the highest level of service in the programme.
Milestone celebration
Marking a milestone, from a sales record to an acquisition to the opening of a market.
Retention programme
A recurring programme aimed at key people, with a format that changes from year to year.
Components
The programme, component by component
An incentive brings together elements that must be directed as a single project, where coordination counts for more than any one item.
- A concept built on the business goal stated in the brief
- Venue selection for welcome, dinners and key moments
- Catering planned moment by moment, from the welcome to the closing dinner
- Entertainment and live performance chosen for the tone of the group
- Experiences in the city, from private visits to artisan workshops, tastings and moments on the river
- Transfers and arrival assistance through licensed operators
- Hotel relationships for rooms and guest welcome
- On-site direction, with a single point of contact for every day
Choosing the venue
Venues for an incentive in Rome, chosen for the group and the agenda
Rome offers historic palazzi, villas with grounds, panoramic terraces, contemporary spaces and boats on the Tiber. What matters is which one holds the real group and the day's timings, not the postcard.
We start from the brief and a site visit. Across several days the venues read in sequence, because two dinners in the same register flatten the memory of the trip.
The full picture of the venues we work with in the city is on the page that gathers them all.
- The real number of guests and room for standing receptions
- Distance from the hotels and transfer times at peak hours
- Season, with terraces and gardens in summer and heated rooms in winter
- The building's rules on music, timings and setups
- The privacy the group requires and exclusive use of the venue
The Tiber
A day of the programme on the river
The Tiber lifts an incentive out of the tourist register, with arrival by boat, aperitivo at sunset and dinner on board while the city slides past. It works as an opening or as a closing night.
Signature
Bespoke formats inside an incentive programme
When a moment needs a recognisable signature, we work with bespoke formats: an invitation evening that reveals itself little by little, a dinner around a guest, a private performance, a roaming Roman night.
They are narrative structures, adapted to the group, the season and the message the company wants to leave.
Method
From the brief to the event days
There are four stages and they do not change with the size of the programme. What changes is the detail of the operational plan.
- 01
Brief
We gather the objective, the number and profile of participants, dates, where guests travel from, dietary and cultural needs, the budget. For a formal tender we reply in your format.
- 02
Concept and proposal
We present the concept, the day-by-day agenda and the schedule, with costs line by line.
- 03
Production
After confirmation we lock venues and suppliers, coordinate hotels, transfers and experiences, prepare the daily operational plan and brief the team on the ground.
- 04
Event days
One of our managers is present for the whole programme, from keeping to time to dealing with suppliers to solving the unexpected as it happens.
Agencies
White label and confidentiality for agencies
We often work for agencies that look after the end client and want a partner on the ground. Under white label the commercial relationship stays yours, our name never appears in front of your client, and you present the destination, venues, suppliers, production and materials as your own.
An incentive programme holds sensitive information, from sales targets to the names of the winners to results by region. We sign NDAs when needed and treat everything as confidential even without being asked.
Comparison
Incentive, convention, gala dinner or corporate dinner
The four are often confused in the brief, but they call for different projects. The comparison says which one sits at the centre of what you have in mind.
| Type of project | When to choose it | The distinctive trait |
|---|---|---|
| Incentive programme | The company rewards those who hit a target or marks a milestone with its partners. | Several moments tied together, with experiences, transfers and on-site direction for every day. |
| Convention or meeting | Alongside the celebratory side runs a working agenda and a conference programme. | The official agenda sets the timings, the side events sit around it. |
| Gala dinner | The celebratory evening stands on its own, without the days of a reward programme. | A single evening, with protocol, a table plan and official moments. |
| Corporate dinner | You need a working dinner, a year-end close or a moment with clients. | A single table, without the programme of days that defines a reward trip. |
Many projects mix these elements. The brief says which is the centre and which are the sides.
Routing
When the centre of the project is something else
The door is the same, whether you work in an agency or inside the company. If what you have in mind is mostly one of these, start here.
Conventions and meetings
When a working agenda and a conference programme run alongside the reward.
Gala dinner
When the celebratory evening stands on its own, without the days of the programme.
Corporate dinner
When a working dinner is enough, not a reward trip.
Frequently asked questions
Questions about incentive travel in Rome
What incentive programmes do you organise in Rome?
Sales incentives, executive incentives, channel incentives, President's Club programmes, company milestone celebrations and recurring programmes. Each serves a different objective and starts from the brief.
How do you organise incentive travel in Rome, and how long does it take?
There are four stages: the brief, concept and proposal, production, and the event days. The time needed depends on guest numbers, duration, season and the venues requested. Send us the dates you have in mind and we will explain what is realistic.
Do you work with incentive agencies on a white-label basis?
Yes. We work in Rome under the agency's brand and respect its relationship with the end client. We handle local knowledge, venue selection and production, and sign confidentiality agreements when requested.
What venues do you use for an incentive programme in Rome?
Historic palazzi, villas with parkland, panoramic terraces, contemporary spaces, restaurants available for exclusive use and boats on the Tiber. We choose according to guest numbers, season, transfer times and each venue's rules.
Do you coordinate transfers, hotels and airport arrivals?
Yes. For transfers and airports we work with authorised operators selected and briefed on the programme. We coordinate rooms and guest reception with hotels. When flights arrive from different countries throughout the day, the arrivals plan is the first operational document. You have one contact throughout.
Can an incentive programme include a bespoke event concept?
Yes. It can provide the programme's central moment: an invitation-only evening, dinner around a guest, a private performance or an evening on the Tiber. The concept is adapted to the group rather than repeated unchanged.
Related pages
Local partner in Rome
Our role for those who bring groups and programmes to the city.
Corporate events in Rome
Conventions, gala dinners, corporate parties and networking.
Bespoke formats
Our own concepts, as the centrepiece of the programme.
Luxury experiences
Chauffeur, private chef, yacht and jet coordinated within the programme.
Hospitality programmes for corporate clients
When the goal is not to reward a result but to host a key client or a delegation in the city.
First step
Plan your incentive programme
Tell us the objective, the number of participants and where they travel from, indicative dates and the agenda you have in mind. We reply with a first read of the project and the questions worth answering to move forward.